Rahe Hospitality Services - International Marketing

Rahe Hospitality Services

International Marketing:
Right Place at the Right Time?

We will look for answers to the following questions:

Why think about international markets?
Who else is thinking about international markets?
Where is my competition?
Which markets should I look at?
What products will sell in which markets?
Who can I partner with?
How do I get the word out?
What is a "FAM" anyway?
What is the "chain of sale" in the international tourism arena?
What role do receptive operators play in bringing me the business?
How do I price my products?
Can I use the same policies I use for domestic business?
How long will it take to see the results of my marketing efforts?
What important things must I know about the culture before I begin?
What special service considerations will there be for the international guest?

Those benefiting from this program include:

Travel suppliers: Hotels, resorts, retail, restaurants, attractions, transportation companies
Destination marketing organizations
State and regional tourism organizations
Tour operators and receptive operators

voice: (303) 722-1608 | fax: (303) 722-1692 | krahe@raheservices.com

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